LOCALLY YOURS X VISALocally Yours is a global team of creative innovators delivering amazing experiences with the world’s most compelling people. Each experience is hosted by local experts who live and breathe what they do.
Our custom approach combines rare access with thoughtful design to create moments that are immersive, original, and unforgettable.
Every Great Story Starts With an Experience.Welcome to Visa’s APAC Tour.Locally Yours has designed two exceptional experiences for Visa’s APAC Tour in Singapore and Seoul.
These experiences spotlight exceptional local talent to guide insider market tours and provide private access to world-class chefs and restaurants.
STOP ONE
SINGAPOREA vibrant corridor of independent retail set within one of Singapore’s most historic trading districts. Once home to Arab, Malay, and textile merchants who shaped the city’s global port economy, the neighborhood now showcases a new generation of designers, boutiques, and cafés driving Singapore’s modern creative commerce.
The Hosts
Khir Johari & Ivan Brem
Khir Johari is a Singaporean food historian, author & culinary guide whose roots run deep in Kampong Glam, where he was raised. Through his acclaimed book The Food of Singapore Malays and his private cultural dinners and tours, Khir brings the history of Singapore’s trading communities to life. Having recently hosted VIP guests during Singapore Art Fair, where cuisine becomes a lens into the city’s heritage and evolving cultural identity.
Chef Ivan Brehm (former Per Se, The Fat Duck) is the chef-owner of Nouri, the Michelin-starred restaurant known for his philosophy of “Crossroads Thinking,” exploring the connections between global ingredients and cultures. Widely regarded as one of Singapore’s most influential chefs, his work has earned international acclaim including a Michelin star and recognition on Asia’s 50 Best Restaurants.
The Experience
Khir Johari and Ivan Brehm host a walk through Kampong Glam, where Singapore’s trading history, culinary culture, and modern entrepreneurship intersect. Together they interpret the district’s historic merchants, independent shops, and vibrant food scene offering a rare view into how heritage, creativity, and everyday commerce continue to shape Singapore’s dynamic economy, with Visa guests experiencing the city’s business culture firsthand.
The Dinner
Nouri is a Michelin-starred restaurant led by Chef Ivan Brehm, known for his boundary-pushing approach to modern cuisine. Nouri constructs tasting menus around thoughtfully sourced ingredients, treating each dish as a chapter in a larger narrative. Praised internationally for its creativity and depth, the restaurant is celebrated for its progression of flavors, presentation, and exceptional produce.
STOP TWOSEOUL
Euljiro Jungbu Market is a traditional wholesale-to-consumer market in central Seoul that has operated for decades as the heart of the city’s food industry. It sits within Euljiro, a district transforming from industrial workshops into one of Seoul’s most culturally influential neighborhoods. We have partnered with Michelin-starred chefs who source directly from Jungbu to accompany and host our group.
The Host
Joseph Lidgerwood
Joseph Lidgerwood is the Australian-born chef behind Seoul’s two-Michelin-starred restaurant Evett, recognized for redefining modern Korean fine dining. A recipient of the Michelin Blancpain Young Chef Award, he is known for his ingredient-driven approach focused exclusively on Korean produce, fermentation, and seasonality.
The Experience
Chef Joseph Lidgerwood guides guests through Euljiro Jungbu Market. Moving through the narrow aisles of spice merchants, dried seafood vendors and generational family stalls, Lidgerwood introduces the artisans and suppliers whose ingredients underpin Korea’s culinary traditions. Through his long-standing relationships in the market, guests see how these products and partnerships translate into the thoughtful, contemporary cuisine served at his Michelin-starred restaurant, offering an authentic view into the craftsmanship, heritage, and daily commerce that shape Seoul’s food culture.
The Dinner
Evett is a Michelin-starred restaurant redefining modern Korean cuisine through seasonality and respect for local ingredients. Led by Lidgerwood, the restaurant pairs contemporary technique with rigorous market sourcing, building tasting menus around Korean fermentation traditions. Minimalist in design yet complex in flavor, Evett elevates Korean ingredients without ever distorting their identity.
Next StepsWe look forward to curating culturally relevant, dynamic experiences for Visa in Singapore and Seoul.
We welcome the opportunity to expand this program globally and would value your feedback on this proposal.
